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ABA Webinars

ABA Webinars feature Expert-Led Discussions on today’s most important and consequential topics. Subject matters cover Wealth Management & Trust, Compliance, Marketing and much more.

Programs are continually reevaluated and refined to meet current needs and changes in the industry.


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Spotlighted Certificates

 

The digital landscape is changing rapidly, and bank marketers need to stay ahead of the curve. That’s why ABA is collaborating with Fintel Connect to bring you The Fundamentals of Successful Digital Marketing—a self-paced, on-demand video series designed to give you the insight you need to transform your bank’s digital strategy, meet customer demand and see results.

This video series is broken into three bundles, each containing two to three dynamic sessions—so you can choose the bundle with topics that best fit your needs, or purchase the full series here and save. Learn from today’s leading experts on digital transformation and marketing during these in-depth sessions—only 30 to 40 minutes each.

Fundamentals of Successful Digital Marketing: Digital Execution
Discuss today’s popular digital channels, and begin identifying your digital tactics. Discover the pros and cons of influencer marketing, and other brand recognition tools your bank could be employing. Learn the basics of performance marketing, and delve into the components of managing a successful campaign and leveraging publisher partnerships—all in three, on-demand video sessions.

Controlling Redlining Risks: How to Impact Performance
Redlining risks present both regulatory and reputational risks for financial institutions. This session will provide valuable insights on how financial institutions can impact their Majority Minority Census Tract (MMCT) performance within its peer group. Topics include: redlining defined, practical considerations, strategies for improvement, and the use of third party tools for origination channels

 
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