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Relationship Banking Strategies


Affinion Group is a leading global provider of customer engagement strategies, including value-added checking programs, offering banks opportunities to strengthen and build profitable customer relationships.  Through Affinion Group's programs, banks can customize value-added checking programs designed around specific marketing goals – account retention, fee income, or acquisition in the following market segments:  

  • Mass market
  • Student market
  • Affluent market
  • Emerging Affluent market
  • Senior market

With over 35 years’ experience with financial institutions, Affinion Group's retail professionals will help banks fully develop their Relationship Banking Strategies. This includes employee training and motivation, internal and external advertising and promotion, follow-up tracking and analysis and on-going program consultation.

 

PROGRAM BENEFITS:

  • Provide opportunities for increased fee income
  • Build customer loyalty and positions banks for profitable account acquisition
  • Employ program flexibility so banks can adopt a program that best meets their market objective
  • Purchased separately or as part of Affinion Group’s Relationship Banking Strategies package checking programs, an array of identity theft and fraud prevention solutions to strengthen the bank’s theft prevention program and assist customers with deterrence and restoration efforts related to credit.

MARKET PROFILE:

Banks with at least $25 million in assets and with a retail focus will benefit from Affinion Group's valuable "niche marketing" programs. Affinion Group will customize the strategies to meet your bank's unique marketing and business plan.

 

COMPANY ADMINISTERING THE PROGRAM:

Affinion Group
100 Connecticut Avenue
Norwalk, CT 06850
Contact: Misha Bleymaier
Tel: (800) 251-2148, ext 2492
E-mail: misha.bleymaier@affiniongroup.com
Fax: (615) 764-5492
Web Site: www.affiniongroup.com

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