|Accidental Death & Dismemberment (AD&D) Insurance Plan is a “Customer Appreciation” Program|
With a combined 35 years of experience, Affinion Benefits Group (ABG) has emerged in the 21st century as both a leader in customer engagement and as a driving force behind fully comprehensive insurance solutions. ABG has built excellent relationships with more than 4,500 financial institutions, including regional banks, community banks, mortgage companies, credit card issuers, and national banks. These institutions are enjoying the benefits of an ABG supplemental insurance program, with products designed to increase profitability, differentiate the institution in the marketplace, deliver incremental fee income, and increase retention.
The Accidental Death & Dismemberment (AD&D) insurance plan is a “Customer Appreciation” program designed to strengthen ties with bank customers and to generate incremental revenue. The program offers $1,000 of AD&D insurance at no cost to your customers – your bank pays the premium – as well as the opportunity to purchase additional coverage at affordable group rates. The program is marketed with a tried-and-true direct mail solicitation program, including, over time, the implementation of multiple acquisition, cross-sell and upsell direct response events.
Financial institutions with at least 2,000 DDA customers.